Storytelling
How can we turn information into stories that inspire action? This course teaches the fundamentals of storytelling applied to business communication, leadership, and influence. Participants learn how to craft messages that connect emotionally and drive engagement.
The objectives of this course are:
Stories move people — and people move results. This course helps professionals transform ideas into memorable and impactful narratives.
The objectives of this course are:
- Present the main storytelling structures and techniques.
- Teach how to apply stories in presentations, meetings, and leadership contexts.
- Develop narrative clarity, authenticity, and emotional connection.
Stories move people — and people move results. This course helps professionals transform ideas into memorable and impactful narratives.
Público-Alvo
All professionals
Requisitos
No pre-requisites.
Workload
8 hours
Formatos
In-person, Online or HybridContent
Structure:
Prepare one or two presentations with five pages and twenty minutes duration
Duration:
8 hours
Participants:
10 to 12 people maximum, divided into two classrooms
- Know your audience using gap analysis
- Creating the micro statement
- The power of three
- Storytelling to create empathy
- Components of storytelling: think, feel, believe and do
- Practice the presentation twice, comparing before and after versions
- Presentations are recorded and presenters receive feedback from other participants and the instructor
Prepare one or two presentations with five pages and twenty minutes duration
Duration:
8 hours
Participants:
10 to 12 people maximum, divided into two classrooms