Design Thinking – Design Sprint Master
In a fast-changing environment, innovation requires both speed and focus. The Design Sprint Master course teaches how to apply the method, validating ideas with customers and reducing uncertainty before major investments.
The objectives of this course are:
Participants develop a design thinking project during the course.
Companies that make decisions without validating hypotheses face a high risk of waste, while those that apply Design Sprint reduce failures, accelerate launches, and gain a competitive advantage. This course shows how to implement this practice with real impact.
The objectives of this course are:
- Teach the five-step Design Sprint methodology.
- Enable teams to validate ideas using rapid prototypes.
- Reduce risks and accelerate innovation processes.
Participants develop a design thinking project during the course.
Companies that make decisions without validating hypotheses face a high risk of waste, while those that apply Design Sprint reduce failures, accelerate launches, and gain a competitive advantage. This course shows how to implement this practice with real impact.
Público-Alvo
Professionals involved in innovation projects or processes
Requisitos
No pre-requisites.
Workload
8 or 16 hours
Formatos
In-person and OnlineContent
Basic Structure:
- Introduction: OPEX x CAPEX Project Concept
- Complex x Complicated World – Cynefin Framework
- Introduction: Lean Design (DT + Lean) concept
- Empathy: the human face of Lean Design
- Storytelling components: Think, Feel, Believe, and Do
- The human face of Lean Design
- Empathy: The human side of Lean Design
- Practical Exercise: Identifying the personas
- Creating the questionnaire to interview the personas
- Complementary exercise: employing interview techniques to capture the Voice of Client
- Interviewing the final user
- Exercise: creation and generation of insights
- Brainstorming Techniques
- Co-Creation