Design Thinking – Design Sprint Master
In a fast-changing environment, innovation requires both speed and focus. The Design Sprint Master course teaches how to apply the method, validating ideas with customers and reducing uncertainty before major investments.
**The objectives of this course are:**
Participants develop a design thinking project during the course.
Companies that make decisions without validating hypotheses face a high risk of waste, while those that apply Design Sprint reduce failures, accelerate launches, and gain a competitive advantage. This course shows how to implement this practice with real impact.
**The objectives of this course are:**
- Teach the five-step Design Sprint methodology.
- Enable teams to validate ideas using rapid prototypes.
- Reduce risks and accelerate innovation processes.
Participants develop a design thinking project during the course.
Companies that make decisions without validating hypotheses face a high risk of waste, while those that apply Design Sprint reduce failures, accelerate launches, and gain a competitive advantage. This course shows how to implement this practice with real impact.
Público-Alvo
Professionals involved in innovation projects or processes
Requisitos
No pre-requisites.
Carga Horária
8 or 16 hours
Formatos
In-person and OnlineConteúdo Programático
_**Basic Structure:**_
- Introduction: OPEX x CAPEX Project Concept
- Complex x Complicated World - Cynefin Framework
- Introduction: Lean Design (DT + Lean) concept
- Empathy: the human face of Lean Design
- Storytelling components: Think, Feel, Believe, and Do
- The human face of Lean Design
- Empathy: The human side of Lean Design
- Practical Exercise: Identifying the “personas “
- Creating the questionnaire to interview the “personas“
- Complementary exercise: employing interview techniques to capture the Voice of Client
- Interviewing the final user
- Exercise: creation and Generation of “insights“
- Brainstorming Techniques
- Co-Creation