Seta
Designing is about uniting science and creativity. This course combines DFLSS and Design Thinking, integrating statistical analysis with empathy, ideation, and prototyping. Participants learn to develop solutions that are innovative, feasible, and sustainable at the same time.

**The objectives of this course are:**
  • Integrate empathy, problem definition, and ideation into DFLSS.
  • Apply prototyping and solution validation.
  • Connect statistical rigor with user-centered innovation.

Companies that balance innovation with structured methods are able to deliver differentiated and reliable products. This course shows how to create solutions with real value, combining creativity and discipline to generate strategic impact in the market.

Público-objetivo

Professionals involved in managing and improving processes and products

Requisitos

No pre-requisites.

Duracíon

32 or 40 hours

Formatos

In-person and Online

Contenido

_Basic Structure_: INTRODUCTION - Contextualize the DFSS methodology: why it was created, applications, benefits, comparison to DMAIC - Differences between DMAIC vs DMADV - When to use DMADV? - Relation between DMADV and PMI - Design Thinking: concepts and applications - User’s view: understand his experience to create new ideas - Relating DFSS and Design Thinking **DEFINITION** - How to identify a DFSS projects - Defining the Project scope - Risk Management Plan - Multigenerational Plan (PM’s) - Project Schedule / Gantt Diagram - Project Contract **MEASUREMENT** - Identify the customers and their needs (VOC – ‘Voice of Customer’) & VOB (“Voice of Business”) - Empathy: the human side of Lean Design - Practical Exercise: Identifying the “Personas” - Creating the questionnaire to interview the “personas” - Prioritize the needs – Affinity Matrix and Kano model - Translate the needs into Project Requirements (CTQ) - Prioritize CTQ’s - Quality Functional Deployment (QFD) - Attachment: Customer’s data collection plan: researches, interviews, Focus Group **ANALYZE** - Creation of insights from observations about “personas” - Priority of insights - Creation of ideas to meet the insights: leading Brainstorming sessions (presentation of several Brainstorming techniques) - Develop Design Concepts – developing the User Journey: Priority of the best ideas to be prototyped and tested - Assess and choose the best concept - Minimum Value Product  - MVP / Minimum Valuable Service – MVS **DESIGN** - Develop High Level Design - Finding Optimized Solutions – Monte Carlo Simulation - Analyzing Risks (FMEA) - Pilot Planning / Prototype / Observation Sheet / Inclusion of UsersVERIFY - Lead the Pilot / Prototype - Learning session: persist, pivot, persist - Implement the New Design / Hand it to the Process Owner - Control Plan - Poka-yoke - Closing Exercise – Development of a new product – a wallet _**Workload**_**:** 32 hours **_Pre-Work_:** Prepare topics to be worked in the class